Allen Iverson’s signature basketball shoe is coming back as a fully 3D-printed reinterpretation of the original. Reebok’s Question 96/26 — a name that pairs the shoe’s 1996 debut year with this year’s relaunch — goes on sale August 25, 2026 at 12 p.m. ET, sold exclusively through the digital footwear manufacturer Zellerfeld, which builds shoes with 3D printing instead of traditional cutting and sewing. The release marks 30 years since Iverson’s original Question debuted. It is one of several recent developments keeping him visible, but no single event has been confirmed as the cause of the August 24, 2026 trend.
Iverson announced the shoe himself on social media. “The Question started in ’96,” he wrote. “Thirty years later, I’m asking it again: What’s next?” Unlike the laced, multi-panel original, the 96/26 is printed as a single slip-on piece with no laces at all — the clearest sign of how the printing process changes the shoe itself, not just how it’s made. The redesign is being sold in two limited colorways, but reports disagree: some coverage lists $170 and describes the colors as Stone and Lilac, while other reports leave the official price and colorway details unresolved.
The launch fits with the job Iverson has held since October 2023: vice president of Reebok’s basketball division. Shaquille O’Neal holds the president title for that same division — not for the company as a whole — and the two have been leading Reebok’s push back into performance basketball shoes together. Rolling Out reported in February 2026 that both remain focused on that effort.
Key facts
- Shoe: Reebok Question 96/26, a 3D-printed remake of Iverson’s 1996 Question sneaker
- On sale: August 25, 2026, 12 p.m. ET, exclusively at Zellerfeld’s site
- Price and colorways: Two limited colorways; some coverage lists $170 and describes them as Stone and Lilac, while other reports leave the official price and colorway details unresolved; no laces
- Iverson’s role: vice president of Reebok’s basketball division since October 2023; Shaquille O’Neal is division president
Why he’s also been in the headlines this month
Iverson’s name has circulated for reasons that have nothing to do with sneakers, too, tied to a Philadelphia 76ers roster that looks little like the one he used to captain. Around July 6, 2026, Boston traded Jaylen Brown to Philadelphia, sending Paul George and draft-pick compensation back to Boston, and later in July LeBron James left the Lakers after eight seasons to sign a two-year, roughly $8 million contract with Philadelphia, joining Joel Embiid and Tyrese Maxey.
Iverson’s reaction, delivered to reporter Chris Haynes around August 4, was one line: “Ain’t no fun when the rabbit got the gun.” It was widely shared online as an enthusiastic read on the Sixers’ new firepower. Iverson also told “The Stephen A. Smith Show” he was “just happy for the city of Philadelphia” and that James “really is the answer.”
A week and a half later, Iverson returned to a bigger stage. On August 15, 2026, he served as a presenter at the Naismith Memorial Basketball Hall of Fame’s enshrinement ceremony in Springfield, Massachusetts, introducing inductee Candace Parker, who nodded to him in her own speech: “AI will always stand for Allen Iverson.” Iverson was inducted into the Hall of Fame himself back in 2016; this time he was on stage as a presenter, not an honoree.
The 76ers reaction, Hall of Fame appearance and shoe launch are separate developments; none has been confirmed as the sole cause of the August 24, 2026 trend. Fans looking to buy the Question 96/26 can do so starting at 12 p.m. ET on August 25, 2026, exclusively at Zellerfeld’s site.
Timeline
- Around July 6, 2026 — Boston trades Jaylen Brown to Philadelphia, sending Paul George and draft-pick compensation back to Boston
- Late July 2026 — LeBron James leaves the Lakers to sign with Philadelphia, joining Joel Embiid and Tyrese Maxey
- August 4, 2026 — Iverson reacts to the new-look roster: “Ain’t no fun when the rabbit got the gun”
- August 15, 2026 — Iverson presents Candace Parker at the Naismith Hall of Fame enshrinement in Springfield, Massachusetts
- August 25, 2026 — Reebok’s Question 96/26 goes on sale exclusively through Zellerfeld