Starbucks is bringing Snoopy back for fall, and this time the chain is limiting each customer’s purchase of its flagship cup.
Starbucks and Peanuts announced on Sept. 3, 2026, that they’re launching a global, limited-edition merchandise collection on Sept. 15, timed to the 60th anniversary of “It’s the Great Pumpkin, Charlie Brown,” the Peanuts TV special that first aired in 1966. The 10-piece lineup of drinkware, accessories and a plush will go on sale at participating Starbucks locations in the United States, Canada, Latin America and the Caribbean, Europe, the Middle East, Africa and Asia Pacific, while supplies last.
Key facts
- Launch date: Sept. 15, 2026, at participating stores while supplies last
- Collection: 10-item Starbucks x Peanuts lineup marking the 60th anniversary of “It’s the Great Pumpkin, Charlie Brown” (1966)
- Flagship item: Snoopy Glass Cold Cup, $39.95 — the only item reported to have a purchase limit, two per customer
- Regions: United States, Canada, Latin America and the Caribbean, Europe, the Middle East, Africa, and Asia Pacific
- Announced: Sept. 3, 2026
Timeline
- 1966 — “It’s the Great Pumpkin, Charlie Brown” first airs on TV
- November 2025 — Starbucks’ Bearista teddy-bear Cold Cup launches at $29.95, sells out, and later resells for as much as $360
- Sept. 3, 2026 — Starbucks and Peanuts announce the new 10-item Great Pumpkin collection
- Sept. 15, 2026 — Collection goes on sale in participating stores, with a two-per-customer limit on the Snoopy Glass Cold Cup
The centerpiece cup and its limit
The centerpiece is a Snoopy-shaped 24-ounce Glass Cold Cup for $39.95, with a Woodstock straw topper and Snoopy dressed for the season in a pumpkin-colored hat and green scarf — the flagship item in the lineup. It’s the only item in the collection reported to have a purchase limit: two per customer.
Why there’s a purchase limit
That cap has been widely reported as a response to what happened with Starbucks’ last novelty cup. The chain’s “Bearista” teddy-bear-shaped Cold Cup launched in November 2025 at $29.95 and quickly sold out, then turned up on resale sites listed for as much as $360. Starbucks’ two-per-customer limit on the new Snoopy cup has been widely reported as a response to that resale frenzy — though it’s too early to know whether this cup will draw the same kind of markup, since it hasn’t gone on sale yet.
Full 10-item lineup and prices
Here’s the full 10-item lineup and its prices, most of them corroborated across at least two independent retail previews:
- Snoopy Glass Cold Cup — $39.95 (two-per-customer limit)
- Stainless Steel Cold Cup featuring Lucy and Snoopy — $32.95
- The Great Pumpkin Tumbler — $32.95
- 24-ounce Cold Cup featuring Snoopy and the Great Pumpkin — $27.95
- 14-ounce Ceramic mug featuring the Peanuts gang, designed to reveal a hidden Snoopy image as the drink level drops — $29.95
- 16-ounce Stainless Steel Tumbler with a Woodstock charm — $32.95
- Snoopy Plush — $34.95
- Mini Tote — reportedly $29.95
- Bag Charm — $16.95
- Enamel Pin Set — $14.95
No purchase limit has been reported on any of the nine items besides the Snoopy Glass Cold Cup.
What’s not yet confirmed
Whether the items will also be sold online is unconfirmed: some reporting describes an online launch alongside in-store sales, while other reporting describes the launch as in-store only. Starbucks has not confirmed an exact time of day for the Sept. 15 launch.
How this compares to past collections
This year’s collection is a separate release from last year’s “Joe Kind Snoopy” Starbucks x Peanuts collaboration. It’s also a different product from the Bearista cup that generated November’s resale prices.
What this means for shoppers
For anyone hoping to grab the flagship cup without paying a markup later, the practical takeaway is straightforward: it goes on sale in stores Sept. 15, supplies are limited, and each customer can buy at most two.
Sources and further reading
- Starbucks celebrates Autumn across Asia Pacific with Snoopy and the Peanuts Gang
- Starbucks and Peanuts celebrate fall with a global merchandise collection inspired by ‘The Great Pumpkin’ (Canada mirror)
- Starbucks and Peanuts celebrate fall with a global merch collection inspired by ‘The Great Pumpkin’
- Starbucks and Peanuts unveil exclusive Snoopy Persona, Joe Kind Snoopy, with new merch