Effective date: July 30, 2026
These terms are the agreement between you and the operator of Plainly Now (plainlynow.com) covering your use of this website. We have tried to write them the way we write everything else here: plainly, and without hiding anything important in the middle of a long sentence.
1. Accepting these terms
By visiting or using plainlynow.com, you agree to these terms. If you do not agree with them, please do not use the site. That is the entire deal — there is nothing to sign up for and nothing to pay.
2. Who these terms are with
“Plainly Now,” “we,” “us,” and “our” mean the operator of Plainly Now, an individual publisher established in Latvia, in the European Union, who runs this website. The operator is not named on the site; our About page explains why, and states plainly that the operator is personally responsible for everything published here. “You” means the person using the site. Articles are published under the byline “Plainly Now News Desk,” which is the name of our editorial process, not a separate company or a person.
3. Using the site and its content
What you may do
You may read, print, and share Plainly Now articles for your own personal, non-commercial use, and you may quote a reasonable, short excerpt with clear credit to Plainly Now and a link to the original article. Linking to us is always welcome and never needs permission.
What needs our permission
Except as described above, the text, headlines, page design, and other original material on this site are protected by copyright and may not be copied, republished, redistributed, translated, sold, or used to train or fine-tune any machine-learning model without our prior written permission. The permission we grant above covers a short excerpt with credit and a link; it does not extend to republishing an entire article, or enough of one that a reader has no reason to visit the original. AI-generated illustrations are a carve-out: they are identified as such where they appear, and we do not claim copyright in AI-generated illustrations. Nothing in this section claims copyright in every image on the site. Requests go to contact@plainlynow.com.
Images and third-party material
Photographs on this site are used under third-party licenses (for example, public domain or CC0, CC BY, and CC BY-SA images from Wikimedia Commons, and images under the Pexels license). Those images belong to their creators and are governed by their own license terms, not by our copyright notice — if you want to reuse one, follow that image’s license, not this page. Quotations, documents, and other material from third parties remain the property of their owners. How we source and label images is described in our Editorial Policy.
What you may not do
- Use the site in any way that breaks the law or infringes anyone’s rights.
- Attempt to gain unauthorized access to the site, its servers, or any connected system, or interfere with its normal operation.
- Scrape, harvest, or systematically download the site’s content by automated means, or place an unreasonable load on our servers.
- Remove or obscure copyright notices, credits, or image attributions.
- Present our content as your own, or use our name or look to suggest that we endorse you.
4. No professional advice
Medical information is not medical advice
Plainly Now publishes explainers on health and medical topics. That content is general information for a general audience. It is not medical advice, it is not a diagnosis, and it is not a treatment recommendation. It is not a substitute for the judgment of a physician or other qualified health professional who knows your situation.
- Always seek the advice of a qualified health provider about a medical condition or any question you have about your health.
- Never disregard professional medical advice, or delay seeking it, because of something you read on this site.
- Do not start, stop, or change a medication or treatment based on an article here.
Reading Plainly Now does not create a doctor-patient relationship of any kind.
In an emergency, do not use this website
If you think you may have a medical emergency, get help immediately, or go to the nearest emergency room. Do not wait, and do not look for an answer here first. In the United States, call 911 in an emergency, or call or text 988 if you are in crisis; elsewhere, contact your local emergency or crisis service. The 988 line is the Suicide and Crisis Lifeline.
Other professional advice
The same goes for everything else we cover. Nothing on this site is legal, financial, investment, tax, insurance, immigration, or other professional advice, and reading it creates no professional relationship or duty of care. This is journalism — explanation for a general reader — not professional advice. For a decision that affects you, consult a qualified professional who can look at your actual situation.
5. Accuracy and no warranty
We work hard to be accurate — our method and its limits are described in detail in our Editorial Policy — and we correct confirmed errors as quickly as one person reasonably can. But news changes, sources can be wrong, and our process, though built to catch errors, is not perfect. We do not promise that everything on this site is complete, current, or free of error, and we would not believe a site that did.
THE SITE AND ALL CONTENT ON IT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, OR ACCURACY.
We also do not warrant that the site will be available without interruption, that it will be free of errors or harmful components, or that any defect will be fixed. Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you.
6. Limitation of liability
To the fullest extent permitted by law, the operator of Plainly Now will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, data, goodwill, or business, arising out of or related to your use of (or inability to use) this site or anything you read on it — whether the claim is based in contract, tort, negligence, strict liability, or any other theory, and even if we were told such damages were possible.
To the fullest extent permitted by law, our total liability for all claims relating to the site will not exceed one hundred US dollars ($100). This site is free to read, and this limit reflects that. Nothing in this section limits liability that cannot be limited under applicable law, including liability for fraud or willful misconduct.
Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, or the limitation of liability for personal injury, death, fraud, or gross negligence. In those places, the exclusions and limits above apply only to the extent the law allows, and nothing in these terms limits any liability that cannot lawfully be limited.
7. Links to other websites
We link to sources and other sites so you can check our work. Those sites are not under our control. We are not responsible for their content, accuracy, availability, privacy practices, or security, and a link is a citation rather than an endorsement of everything at the other end of it. When you follow a link off this site, the other site’s terms and privacy policy govern your visit, not ours.
8. Copyright complaints
We publish text we produce ourselves and images we believe are properly licensed. If you own a copyright and believe material on this site infringes it, tell us and we will look into it as quickly as we reasonably can and, where appropriate, remove or disable access to the material.
What to include in a copyright complaint
Send copyright complaints to contact@plainlynow.com with “Copyright complaint” in the subject line. So that we can act on it, please include:
- a physical or electronic signature of the copyright owner or a person authorized to act on the owner’s behalf;
- identification of the copyrighted work you say has been infringed;
- identification of the material on our site that you say is infringing, with enough detail for us to find it — a direct URL is best;
- your contact information, including address, telephone number, and email address;
- a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law;
- a statement that the information in the notice is accurate, and, under penalty of perjury, that you are the copyright owner or authorized to act on the owner’s behalf.
Copyright complaints go to the email address above; we do not publish a telephone number or postal address, and this section does not represent that any other agent or channel has been designated to receive notices.
9. Changes to the site and to these terms
We may change, suspend, or discontinue any part of the site at any time, and we may update these terms as the site changes or the law does. When we do, we will post the revised terms on this page and update the effective date at the top. Changes apply to use of the site after they are posted; we will not apply them retroactively.
10. General
Severability
If any part of these terms is held to be unenforceable, that part will be limited or removed to the minimum extent necessary, and the rest of the terms will remain in full force.
No waiver
If we do not enforce a provision of these terms right away, that is not a waiver of our right to enforce it later.
Entire agreement
These terms, together with our Privacy Policy, are the entire agreement between you and us regarding your use of this site, and replace any earlier version of them.
Assignment
You may not transfer your rights or obligations under these terms. We may transfer ours in connection with a transfer of the site or its operation.
11. Governing law
A governing-law and venue designation will be added to these terms when the site’s operating entity is finalized. Nothing here limits any right you have under the consumer-protection law of the state or country where you live, where that law says it cannot be waived.
12. Contact
Questions about these terms, permission requests, and legal notices go to contact@plainlynow.com. Email is our only contact channel; we do not offer telephone support. See also our Editorial Policy and our Privacy Policy.