Allen Iverson’s signature basketball shoe is coming back as a fully 3D-printed reinterpretation of the original. Reebok’s Question 96/26 — a name that pairs the shoe’s 1996 debut year with this year’s relaunch — goes on sale August 25, 2026 at 12 p.m. ET, sold exclusively through the digital footwear manufacturer Zellerfeld, which builds shoes with 3D printing instead of traditional cutting and sewing. The release marks 30 years since Iverson’s original Question debuted. It is one of several recent developments keeping him visible, but no single event has been confirmed as the cause of the August 24, 2026 trend.
Iverson announced the shoe himself on social media. “The Question started in ’96,” he wrote. “Thirty years later, I’m asking it again: What’s next?” Unlike the laced, multi-panel original, the 96/26 is printed as a single slip-on piece with no laces at all — the clearest sign of how the printing process changes the shoe itself, not just how it’s made. The redesign is being sold in two limited colorways — Stone and Lilac — priced at $169, per Zellerfeld’s own product page.
The launch fits with the job Iverson has held since October 2023: vice president of Reebok’s basketball division. Shaquille O’Neal holds the president title for that same division — not for the company as a whole — and the two have been leading Reebok’s push back into performance basketball shoes together. Rolling Out reported in February 2026 that both remain focused on that effort.
Key facts
- Shoe: Reebok Question 96/26, a 3D-printed remake of Iverson’s 1996 Question sneaker
- On sale: August 25, 2026, 12 p.m. ET, exclusively at Zellerfeld’s site
- Price and colorways: $169, in Stone and Lilac; no laces
- Iverson’s role: vice president of Reebok’s basketball division since October 2023; Shaquille O’Neal is division president
Fans looking to buy the Question 96/26 can do so starting at 12 p.m. ET on August 25, 2026, exclusively at Zellerfeld’s site.
Timeline
- October 2023 — Iverson becomes vice president of Reebok’s basketball division
- August 25, 2026 — Reebok’s Question 96/26 goes on sale exclusively through Zellerfeld